A step-by-step device configurator

Pick storage, color, and other options in order on the product page, with color swatches, before adding to the cart.

Choosing the right configuration of a device should feel guided, not like reading a spreadsheet. Product pages now walk buyers through each option in order, such as storage and then color, with swatches for colors.

Only valid combinations can be selected, so the item that goes into the cart is always one that exists.